Friday, July 09, 2010

Tweet for the Troops!

Let me just start out this post with a full disclosure-esque statement: I am so privileged to be associated with the team at Smithfield's Chicken 'N Bar-B-Q. (I provide marketing and PR services for the NC-based restaurant brand.) Even if they weren't a client, this post would so be happening!

Today is the last day that you can Tweet for the Troops and support Smithfield Chicken 'N Bar-B-Q's week-long fundraiser for the Wounded Warrior Project... appropriately deemed "Freedom Week"!

Smithfield’s Chicken ‘N Bar-B-Q® (website | facebook | twitter) sends bar-b-q all over the map through its online store, and this year’s Freedom Week campaign encompasses the internet in a whole new way for the company.

Smithfield’s Chicken ‘N Bar-B-Q® kicked off its annual seven day “Freedom Week” campaign for its restaurants on July 2nd, focusing efforts on one initiative—supporting the troops.

Via its huge social media following, the company is undertaking a pretty audacious goal in its Twitter campaign: Smithfield’s Chicken ‘N Bar-B-Q® will donate 10¢ to the Wounded Warriors Project for every mention or retweet of #FreedomWeek (that’s a Twitter “hashtag”, used to monitor topics on the microblogging service) during Freedom Week (July 2nd-July 9th).

The Wounded Warriors Project raises awareness and assistance for the needs of severely injured service men and women with the objective to provide tangible support to get them on the road to healing, both physically and mentally.

If you're not a twitter user, you can also support this campaign by purchasing a commemorative t-shirt available in their online store! (The shirt design is pictured above in this post.)

Click here to tweet about this to contribute!'s+FreedomWeek+to+support+our+troops!

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